Shenzhen Gold Jewelry Industry Association has recently been busy preparing for the upcoming September meeting of the Shenzhen International Jewellery Show. The exhibition with the development of Shenzhen and China’s jewelry industry have gone through eight years during which China has become the industry benchmark jewelry, Chinese jewelry trends barometer. In order to guide the healthy development of the industry, the Shenzhen International Jewellery Show held at the beginning, the association will take up the responsibility to “promote independent research knockoff Van Cleef & Arpels jewelry and development, and take creative brand line,” the industry task. Today, Shenzhen jewelry industry, independent research and development, and many enterprises have intellectual property has become a conscious act, and the emphasis on creative design, reached an unprecedented height, independent, unique, personalized product design, it is becoming more multi-enterprise business pursuit.
In addition, the design industry status quo, lack of skilled personnel, Shenzhen Gold Jewelry Industry Association has launched a series of training technicians to work. Identification of the work in the jewelry Xiao Feng is one of the beneficiaries. She honors through skills training courses organized by the Association, he received the “Diamond inspector (Intermediate)” certificate, and got the chance to Van Cleef & Arpels jewelry imitations call in Shenzhen. She told reporters: “As an ordinary working person, I had never thought long can stay in Shenzhen, the training association let me get this windfall.”
Triggered a wave of creative design
Oriental culture to do high-end jewelry brand, make Chinese jewelry original design expertise, is TTF years has consistently adhere to the goal. Turning 2008CHINA International Jewelry Design Competition, TTF Wu Fenghua, president, Van Cleef Arpels jewelry replicas said, TTF hope that through this contest held in China can build a creative design as a symbol of the product chain in the industry in the international jewelry industry set off a wave of Chinese culture theme design trends.
When it comes to the importance of R & D and design, industry experts believe that the production is the lowest end of the value chain, research and development and design and high-end retail real, jewelry enterprises in the creative design to make its own characteristics. Take the international route and to strengthen the local Chinese original, it is not only the requirements of the times presented in year of 2008, but Cartier jewelry replicas also the needs of even the status quo of China jewelry industry in Shenzhen.
“In recent years, we are pleased to see that many Shenzhen jewelry enterprises through independent research and development, to form their own strong brand, in fierce competition in the market had accounted for a place. In this respect, it is for the Shenzhen jewelry creative culture opens a new situation, from Shenzhen ‘create’ Shenzhen ‘create’ Shenzhen jewelry industry is starting to take off twice. “on the future development of Shenzhen jewelry enterprises, president of Shenzhen gold jewelry industry Association, Xu Jin pool looked confident.