Guangzhou has several jewelry testing center have detected a number of fraud cases. Among them, especially really sea bamboo coral (cheap variety)

The consequences of price increases:

Sea bamboo corals appear fake coral posing Askar

Coral lower prices in several years, the fraud is not much. From 2012 to now, Guangzhou has several jewelry testing center have detected a number of fraud cases. Among them, especially really sea bamboo coral (cheap variety) staining false “Aka” Coral phenomenon most; after testing personnel destructive process, there have been bright red coral jewelry severe discoloration.

Items Yin Biao, director of Canton jewelry reminds consumers: “Askar coral texture is very delicate, showing the natural oblique transverse stripes; and coarse-grained sea coral beads, showing the radial distribution, there is no law; Askar natural replica Cartier jewelry coral color over shiny, layered, Haizhu coral color uniform dull, chromatic aberration small. Askar corals have white core, for which only made egg noodles with spherical, do rings, pendants more generally not made beaded. ”

He and colleagues are considered, compared to high-grade jade, and Hetian jade, red coral also has traditional cultural advantages, moderate price, the larger the possibility of future upward oscillation, the collectors can be given proper attention; but consumers do not blindly sought after.


Only less than 30% of companies have standardized operating license

Reporters from the Guangdong Geological Research Institute and other authorities Cartier jewelry replicas learned that red coral jewelry belonging organic jewelry, red coral mining business enterprise must hold the replica Hermes Clic Clac H bracelet Ministry of Agriculture issued by wild aquatic franchise business use permit, and the local fishery sector filing; after the business “certified”, jewelry before shelves.

But the reporter in an interview with Kang Road line, almost none of the businesses knockoff Cartier jewelry can be issued on the spot above documents. Several boss to reporters phone license photos, that only processing plants have the kind of documents, did not put stalls.

And another old stall Lin said: “The fact of unlicensed indeed for the industry.” He also revealed that supply Kang Road processing enterprises, the production of tons of red coral lot of people. Only less than 30% of companies have standardized the use of the franchise license.

It is understood that the illegal acquisition of companies, many of them cite destructive to imitation Cartier jewelry the environment, such as the move from live coral in the ocean, a large number of destructive acquisition. But there are also people in the industry that once strengthened supervision, red coral future price rise speed may be faster.

Does the process have no value? For questions from reporters, White said, while depreciation and recovery of various jindian process are not value

At present, Taiyuan became popular hard gold jewelry, but the same weight than ordinary foot Jingui out a lot. This quietly popular high-priced hard gold in the end is what? Whether the investment value?

Style and creativity is a selling point

May 12, more than gold shop in Taiyuan reporters found that each brand gold counters are hard gold jewelry sales. Most of these ornaments in the shape of three-dimensional cartoon characters, monkeys, horses, pigs and other zodiac based. Located in Taiyuan Jiefang Square Ming expensive jewelry store, a door counter placed hard gold pendants of various shapes. A shopping guide, and now, hard gold jewelry is more popular, almost each gold shop are sold, not only because of the high hardness of hard gold, but also because of the strong sense of three-dimensional hard gold jewelry, stylish changeable. “Indeed, I like hard gold jewelry. This does not, little nephew’s birthday Cartier jewelry knockoffs next month, come and pick zodiac pendant as a gift.” The people Ms. Wang told reporters while while choosing a gift, gold low hardness, Common gold jewelry style too monotonous, as diverse exquisite 18K gold jewelry, but lower purity gold jewelry 18K gold, so hard gold jewelry not only meet her gold purity requirements, but also meet the requirements of her jewelry style, and not easy to scratch, deformation, wear and maintenance more convenient.

“Whether it is their own to wear or give as gifts, when consumers buy gold jewelry, like high purity, a little creativity, however, there is a major feature of hard gold is the ‘looks heavy’.” Chow Tai Fook, for example, reporters in a pro-Yin North Street store learned that the current CTF hottest selling hard gold lucky star baby series, relatively light weight, about two grams or 3 grams mostly a jewelry priced at 1,000 yuan -2500 yuan focus . Taiyuan Pingyang Road Sui Wah white gold shop Purchasing Guide, said the use of hard gold jewelry is actually an advanced hollow nano electroforming technology to produce goods, although the appearance look full abundance, they are Cartier replica jewelry actually hollow, very light, surface form is very smooth.

In the Sui Wah shop, a weight of only 2 grams of hard gold, there are five grams from the exterior looks so heavy, white store Purchasing Guide says, before she will find when selling gold jewelry, a large part consumers prefer large volume of gold jewelry, but the frustration bulky gold jewelry prices are generally high, so only second best to pick a small volume of gold jewelry. “Now, big body hard gold light visual characteristics, good to meet the purchasing needs of these people, this is also an important factor hard gold Qiaoxiao products, especially the unique shape single paragraph single hard gold jewelry more by the the consumers. ”

Hard gold jewelery higher fee

“This pendant a price, not by the gram, only sold by the piece.” In the pro-Yin North Chow Tai Fook gold shop, the reporter saw a seemingly pendant about 7 grams, the price stated on the label 2380 yuan, no specific labeling grams. A store Purchasing Guide says, hard gold jewelery fee is higher, so the price will be higher than ordinary gold jewelry. According to reporters the day the store gold price of 347 yuan / gram forget about the price of gold jewelry like ordinary about a 3 g (seemingly about 7 grams) of more than 1,000 yuan, but this gold jewelry 2380 the full price of yuan higher than ordinary gold jewelry more than 1,000 yuan. In the extraction Joaquin store, a section of hard gold pendants actual weight of about 2 grams of “one price” 1568 yuan, according to the store the day of gold jewelry price 329 yuan / gram basis, two grams of gold jewelry prices should 658 yuan, down conversion, which cost nearly a thousand dollars pendant technology, far beyond the general quality of gold processing fees.

In addition to pieces by way of sale, the number of gold shop will also sell hard to press the number of grams of gold jewelry, however, the reporter learned that, according to the number of grams of the hard sell gold jewelry, gold price is by the Cartier jewelry knockoffs day plus 30 yuan per gram -40 yuan fee, ranging from technology to count. In the new Cannon Mall Old Phoenix gold shop, the reporter saw a number of grams of gold pendant 2.1 grams of hard, When a reporter said to be purchasing this pendant, the store Purchasing Guide says, hard gold jewelry requires additional technology fee per g 35 yuan, that is to say, the reporter should take 362 yuan (gold shop day 327 yuan / gram, processing fees 35 yuan) per gram price purchasing this pendant. “Technology fee only have to pay 73.5 yuan, a little expensive.”

Purchasing Guide, said the store’s hard gold jewelry based on that day’s gold price plus technology fee is 362 yuan / gram price to sell. Afterward, the reporter visited several gold shop, various technology fee pricing different standards, in Binh Duong Trade City store hundred Thai gold, hard gold pendants, hard gold chain beads placed in the front of the counter. The store Purchasing Guide told reporters, hard gold jewelry using a special process, the processing fee of 30 yuan / gram, if the trade-in, press the same day the price of gold converted, just make up 25 yuan / gram -30 yuan / gram processing fee. However, reporters found that, Van Cleef & Arpels fake jewelry regardless of how to sell gold shop selling various hard gold jewelry to be much higher than the average price of a lot of gold jewelry.

Visit, the reporter randomly selected 10 people, six people said, do not understand the matter hard gold, and the remaining four members of the public have said, like hard gold jewelery but the price is slightly higher. Public Wang Fang said: “The hard gold jewelry style rich, from cartoon fake Van Cleef replica Arpels jewelry online shop characters to the zodiac, mascot, can always find a favorite style, and 4 grams of 10 grams can be worn effect, so it is hard like gold jewelry, in addition, from gold speaking, hard gold jewelry and gold jewelry as traditional, but the production process more complicated, so tens of dollars per gram increase processing fees as it should be, however, buy a larger number of grams of hard gold jewelry, the overall process paid or some high fees. ”

Hard Gold worthwhile investment

Hard gold jewelry for its beautiful fashion style favored by many consumers, but Silver Van Cleef & Arpels jewelry replicas the cost of recycling is not so “beautiful” the.

Reporters found that hard gold jewelry and gold jewelry as common, according to the date and the specific number of grams of gold recovery, this way, the purchase fee paid by consumers in the recovery process would “evaporate”, and in addition to, various gold shop in the recovery of gold jewelry, it would have been charged, ranging from 30-40 yuan per gram depreciation, this way, they are only of hard gold jewelry discount a lot. In a 3-gram hard gold jewelry, for example, according replica Cartier Love jewelry to 30 yuan fee calculation process, as well as depreciation per gram of twenty or thirty dollars, in the trade, we will lose nearly two hundred dollars.

“Although gold has been the people’s minds hedge items, but as a collection of investment, in fact, hard gold is uneconomical.” Sui Wah white gold shop Purchasing Guide, said the advantages of hard gold jewelry is rich in technology, hardness, shape, comfortable to wear feeling sixty-seven Cartier jewelry replicas grams can make two or three grams, according to the total price of a single piece of visual effects and to consider, in fact, and not expensive. But to gold as an investment, not cost-effective, after all, hard gold jewelry special technique, we can not repair, only to trade and when trade only count the number of grams.

Does the process have no value? For questions from reporters, White said, while depreciation and recovery of various jindian process are not value. In addition, the value of gold craftsmen criteria are country has not yet introduced, including hard gold, including gold and fees replica Cartier jewelry actually not completely uniform, if only the pursuit of stylish consumers can choose hard gold jewelry, if the collection of investment gold, or recommend the purchase of investment gold bullion and other traditional products.

Old Phoenix Purchasing Guide, said hard gold product itself thin, wearing a process to avoid collision with hard objects sharp, broken or rotten hole if it appears beyond repair, lost the greatest value in use of hard gold jewelry, can only trade, then, high technology fee consumers pay before the time of purchase will “shrink.”

Shenzhen Gold Jewelry Industry Association has recently been busy preparing for the upcoming September meeting of the Shenzhen International Jewellery Show

Shenzhen Gold Jewelry Industry Association has recently been busy preparing for the upcoming September meeting of the Shenzhen International Jewellery Show. The exhibition with the development of Shenzhen and China’s jewelry industry have gone through eight years during which China has become the industry benchmark jewelry, Chinese jewelry trends barometer. In order to guide the healthy development of the industry, the Shenzhen International Jewellery Show held at the beginning, the association will take up the responsibility to “promote independent research knockoff Van Cleef & Arpels jewelry and development, and take creative brand line,” the industry task. Today, Shenzhen jewelry industry, independent research and development, and many enterprises have intellectual property has become a conscious act, and the emphasis on creative design, reached an unprecedented height, independent, unique, personalized product design, it is becoming more multi-enterprise business pursuit.

In addition, the design industry status quo, lack of skilled personnel, Shenzhen Gold Jewelry Industry Association has launched a series of training technicians to work. Identification of the work in the jewelry Xiao Feng is one of the beneficiaries. She honors through skills training courses organized by the Association, he received the “Diamond inspector (Intermediate)” certificate, and got the chance to Van Cleef & Arpels jewelry imitations call in Shenzhen. She told reporters: “As an ordinary working person, I had never thought long can stay in Shenzhen, the training association let me get this windfall.”

Triggered a wave of creative design

Oriental culture to do high-end jewelry brand, make Chinese jewelry original design expertise, is TTF years has consistently adhere to the goal. Turning 2008CHINA International Jewelry Design Competition, TTF Wu Fenghua, president, Van Cleef Arpels jewelry replicas said, TTF hope that through this contest held in China can build a creative design as a symbol of the product chain in the industry in the international jewelry industry set off a wave of Chinese culture theme design trends.

When it comes to the importance of R & D and design, industry experts believe that the production is the lowest end of the value chain, research and development and design and high-end retail real, jewelry enterprises in the creative design to make its own characteristics. Take the international route and to strengthen the local Chinese original, it is not only the requirements of the times presented in year of 2008, but Cartier jewelry replicas also the needs of even the status quo of China jewelry industry in Shenzhen.

“In recent years, we are pleased to see that many Shenzhen jewelry enterprises through independent research and development, to form their own strong brand, in fierce competition in the market had accounted for a place. In this respect, it is for the Shenzhen jewelry creative culture opens a new situation, from Shenzhen ‘create’ Shenzhen ‘create’ Shenzhen jewelry industry is starting to take off twice. “on the future development of Shenzhen jewelry enterprises, president of Shenzhen gold jewelry industry Association, Xu Jin pool looked confident.

Are you with the foreign luxury brands have been in contact and exchange?

At present, many domestic brands are still popular, if these brands are still 30 years later, it will gradually become a luxury brand. In fact, I am not going to “create a Chinese luxury brand,” now that this sentence is not yet ripe. In the current process, I must first have the luxury of genes, then put into practice through a number of concrete actions towards the goal of a luxury brand. Now the reason I proposed this idea, because they are aware of China’s rapid development in recent years, consumption upgrade, many young white-collar workers only luxury brand similar Plaza enclave “feel powerless and frustrated.” As a domestic brand, as long as there is when the family who expect the luxury temperament, the pattern of brand introduced its own brand grafting, so that consumers can not only feel luxurious but affordable, which is to meet consumer demand for the brand point of interest.

Reporter: So in your opinion, to become Red Dragonfly Chinese domestic luxury brand, to work hard in what areas?

Qian Jinbo: In fact, the luxury brand is called “luxury”, because it is very expensive, very few, most people can not afford. Red Dragonfly luxury brands now want to move, we have to work hard in terms of brand content, replica Van Cleef Arpels jewelry technology, space design store standards and service, so that consumers feel value for money. It is our goal to basic skills.

Reporter: For a long time, the concept of luxury is given is that they are produced by skilled artisans in Italy or France, this art from generation to generation within the family. It can be said that luxury is also a national and cultural attributes. Also, for luxury goods, the quality is a basic condition, place of manufacture, and history tends to give more meaning and more value luxury. So some people say, it is impossible to produce in China luxury brand. You have to see how?

Qian Jinbo: This is a misunderstanding. First, Gui cheap issues. The Cartier jewelry replicas current situation is the European brand in the country gives us the feeling is very expensive, not expensive is not a luxury. But for the Chinese luxury brand, is my understanding that there are quality, but not expensive. So luxury does not mean expensive.

Second, say local property can not create a luxury, it is a misunderstanding. China has 5,000 years of cultural heritage, we have the Terra Cotta Warriors, Forbidden City, no matter from which perspective, China all have a cultural history of the precipitation luxury brand generated; only in the material life of luxury is slowly nurtured, like British gentleman, is to rely on time to slowly edification.

Reporter: Are you with the foreign luxury brands have been in contact and exchange?

Qian Jinbo: frequent communication. Luxury brands in recent years we popular saying. In Italy, France, the brand after a century of development of material culture, gradually reflected in the spiritual level, their products, such as Ferragamo, is to the daughter of the founder named, put the brand as their own daughter slowly nurtured. The brand is worn to a certain class of people, the number of production does not matter, replica Cartier love jewelry because this is a personal hobby, so insistent a long time, and finally became a luxury brand.

However, the current situation of China, our brand decided to “first big post stronger,” we need to wait a few years later, there will be a lot of Chinese luxury brands to emerge. I believe there will be that day. Now many international brands of window design, POP shooting, adopted a large number of Chinese cultural elements, so I believe that our country’s geographical and cultural properties are luxury do, despite the need to wait, but must be able to appear.

Reporter: Culture on luxury goods is on the one hand, wholesale replica Hermes jewelry on the other hand, is advocating a way of life, which is advocated by Red Dragonfly lifestyle?

Qianjinbo: We have been in shaping Red Dragonfly “nature-friendly” features. Because the dragonfly itself is very natural, very free, very affinity. See dragonflies, we will want to pursue, in the pursuit of fun in the process.

Modern people to buy luxury brands, there are two phenomena, one is no matter what the product characteristics, anyway, I can afford; the other is that he must first understand the product’s brand spirit will buy at the time of purchase.

Red Dragonfly brand which brand to the future evolution of style it? For now, we consider the main consumer preferences, because there is only like my own is not enough, historical, scientific and technological content and brand content settling down too little. Over time, national strength, the Chinese people for the recognition of domestic products will gradually increase. It will be more pragmatic, consumer psychology will be more mature.