Jewelry national brand development strategy

Jewelry national brand development strategy
Diamonds in Belgium, Italy’s gold jewelry, enjoy a high reputation in the global jewelry industry. National brand image, representing the quality of high quality, exquisite workmanship and deep jewelry culture. For jewelry business, they are both the national brand support, but also the beneficiaries of the national brand. China’s jewelry market, platinum, gold, diamonds and other jewelry consumption ranks among the world’s top, China has become the world’s attention in the diamond, artificial gems and jewelry inlaid important base. With the deepening of the process of global economic integration, more and more foreign jewelry business into China, more and more Chinese jewelry enterprises go out of the country to enter the international market, replica Van Cleef & Arpels jewelry establish the concept of a “national brand image” should has very important practical significance.
Our country is a big country of jewelry industry, the future of the world “jewelry processing center” should be a not too distant reality. National and social stability, sustained and rapid economic growth, jewelry consumption market has great potential, jewelry industry agglomeration effect highlights, passed through the primitive accumulation of many jewelry enterprises continue to mature, “China”, “China Pearl”, “Chinese jade jewelry industry in the world to enjoy a certain reputation,” China’s jewelry “how called out the slogan of the world is China’s jewelry industry colleagues need to think together and for the important task of the work.
Diamond cutting and grinding in the “Chinese workers” is one of the world recognized superior industry and trade, industry and trade, but for the diamond processing enterprises in our country, because it is the main materials processing, make the processing fee, on “Chinese workers” understanding may be orders, rarely ascending to our national culture. The Chinese people are industrious and brave, smart wrist and diamond cutting is a unique advantage. “Chinese workers” “Kung Fu” is Hong Kong bestluck Trading (1974) Co., Ltd. of advertising language, combined with the national culture and national brand promotion enterprise brand propaganda is worth using for reference.
“China Pearl” in the international pearl industry in high visibility, but for most replica Van Cleef and Arpels jewelry consumers, the main is a production of the largest, the price of a synonym. “China Pearl” delicate texture, luster, the quality is absolutely first-class, jewelry grade pearls are a lot of low grade pearls are not covered by the illusion of a main reason. Secondly, the “China Pearl” is not consistent with the characteristics of our cultural position, the lack of “Diamond forever, a permanent spread,” the concept of marketing. Pearl maternal love philosophy, pearl of the material and cultural attributes of organic combine, has been recognized by many people outside the industry, faced with the introduction of the 2008 world the 100th anniversary of mother’s day and Chinese mother, people look forward to “China Pearl” can bring huge business opportunities to enterprises in Pearl, to a state of ceremonies of the Chinese culture to add a luster.
China is the world’s first country to exploit the use of jade, jade culture implication and interpretation of China’s traditional ideas and excellent moral character. Chinese jade carving craft unique, exquisite, crafts for the people of the world love and competition collection. In the hearts of the people of the world and all the children of the Yellow Emperor, Chinese has become worthy of the name “jade country”. The games of the XXIX Olympiad will determine the emblem carved jade “Chinese seal, dancing Beijing”, the Olympic medal by the design scheme of “jade”, they are replica Van Cleef Arpels jewelry bearing the weight of jade character and the Olympic spirit, to show the world the brilliant Chinese jade culture. “Chinese jade” can carry the national culture of our country more widely to the world, we need to include many of the jade industry’s efforts.
In the exchange and cooperation between our country and the international jewelry enterprise, we have learned a lot of advanced technology and management experience, accumulated a lot of talents, and opened up a new idea. China’s jewelry processing technology is relatively strong, the team has been growing, and good policy and market environment, a lot of well-known foreign jewelry companies have been or will vca replicas be transferred to our factory. China will become the world jewelry processing center, “China’s jewelry” represents not only the scale of China’s jewelry industry, whether a generation of national characteristics and excellent quality of the connotation of the brand, the same need us deep thinking and unremitting efforts.
Our country jewelry enterprise brand, our country jewelry area brand, our country jewelry national brand, all need to have the brand strategy and the plan, the management. No corporate brand, regional brand and national brand has become the castles in the air. No national brand, regional brand, corporate brand can not become an international brand. Whether it is jewelry brand, jewelry regional brand or jewelry national brand, brand strategy requires enterprises, industry associations and governments at all levels to study, explore and actively practice. Let us work together, in order to realize the great power of jewelry industry in our country to strive for a strong country.

Inventory Queen gorgeous jewelry

This is a Victorian brooch by Gerald jewelry company made in 1856, it is actually by the Turkish Sultan gave her transformation from a piece of replica Van Cleef & Arpels Jewelry. In 1953, at the coronation of Queen Elizabeth, Queen Victoria brooch worn on her daughter’s body.

One of the highlights of the British Queen Elizabeth II Diamond Jubilee celebration was an unprecedented show queen’s jewels. On June 30-July 8 and July 31 to October 7 in Buckingham Palace exhibitions Let us appreciate these private Her Majesty’s jewels.

This one is a small crown of Queen Victoria ascended the throne in 1897 on the 60th anniversary portrait wearing. Although the crown studded with diamonds around 1200, but its small size, replica Van Cleef & Arpels fake jewelry light weight, which is the reason for the queen’s favorite crown of.

This 18th-century stone box for blood Prussian King Frederick made. It is studded with some 3,000 diamonds to represent flowers, insects and musical instruments.

This article was Cartier Replica Jewelry originally crowned necklace to Queen Victoria made, but so far there are four queen on his coronation worn this necklace. This necklace is composed of 25 small to large diamond-shaped petals joined together in the middle drop-shaped pendant is a 22.48 karats of diamonds.

While Williams brooch inlaid middle is the best pink diamond ever found. Canada Geology Dr. Williamson in 1947 in Tanzania found a diamond stone, and presented to the then Princess Elizabeth as a wedding gift. In 1953, Cartier diamond inlaid jewelry company to have 200 in the small diamond-shaped brooch daffodils.

In 1947, when the 21-year-old Princess Elizabeth’s birthday in South Africa received a necklace. Five years later, Gerrard Van Cleef & Arpels Alhambra Necklace jewelry companies removed from the 6 diamond necklace, at the coronation of Queen Elizabeth again made this bracelet.

The exhibition is (the largest diamond found) the first time from the Cullinan diamond cut out nine in seven diamonds together again, on the remaining two diamonds in the crown of the Tower of London collection. This seven diamonds are inlaid in a ring, three necklaces and brooches. In 1905, it was discovered the Cullinan diamond Fengyun in Pretoria, South Africa, its original stone 3,106 carats.

Most are familiar with this queen of diamonds for the crown is actually the 1821 coronation of George VI made. Inlaid with 1333 diamonds on the crown, including a 4 kt canary diamond. From these diamonds have a pattern composed of roses, thistles and two mulberry leaves and grass in England, Scotland and Ireland national emblem.

For the beauty of the brides, the election of a jewelry, it has the equivalent of half the battle

For the beauty of the brides, the election of a jewelry, it has the equivalent of half the battle. To find the most suitable brides jewelry, we consulted a number of brands, the new arrival in 2016 to identify the best-selling single product. What kinds of new elements of the most popular elements of 2016’s most newcomers, Which design can be the next trend to marry it? Rigid target elements of pop, you must not miss!

Get married in the end what to wear jewelry will not go wrong, whether you are a bride or a bridesmaid, you need to suction eye jewelry, took 3 years recommended the most wild jewelry for you, there are three models you absolutely can not go wrong!

The name “Gaga the same paragraph,” the banner, romantic heart-shaped ring became one of the year’s best-selling models. Classic heart-shaped cut stones are then processed by the circular stones, it has both round gem shiny advantages, but also because of its unique appearance, became the ultimate symbol of love. Due to a good proportion of the cut is to consume more raw stone-based, so a perfect heart-shaped cut stones must have excellent cut and greater loss, which makes heart-shaped gem products more expensive in price.

1. Romantic heart-shaped design made of precious stones Van Cleef & Arpels Between The Finger Ring is 2016 hot style! From Gaga to Angelababy, the stars are all heart-shaped diamond ring fans!

Precious stones inlaid row has been a jewelry brand champions. Crushing a row of diamonds, through different permutations and combinations, inlaid or elegant, or personality, or lively, ever-changing fashion modeling or dignified. This season, insert rows and natural elements of bamboo, animal snake elements mix together, and more popular among consumers. A one design, with the cutting edge surface of the base, naturally contains a “steadily risen” a good moral. Whether it is advocating a happy marriage symbolizes family of products, or in advocating the natural simplicity of everyday outfit, the first choice is your only.

2. The stars of the red-carpet style, more choices serpentine or bamboo to do with style, ribbed surface design is also very easy way, if your wedding style, sleeveless or short-sleeved dress, consider using makeup to Van Cleef & Arpels Alhambra Bracelet point your arm.

Only two centimeters in width knuckles with stress, become more and more new requirements for newcomers. Just do the design on a jewelry, it seems to have been no longer able to meet their growing new aesthetic. How will ring, diamond ring with them to use, it is the latest fashion style. The platinum and gold color with the use of two colors of yellow and white let each other, not only can add to wedding jewelry change, leaving jewelry, has become the new hand most beautiful scenery. Even with all replica Van cleef & Arpels Jewelry rose gold this year as product features, I do not know whether in the description with double gold wedding jewelry selection is still more important position future?

3. From the beginning of the concert ring mold mold, sexy Jessica Chastain to speak, rose gold and platinum each other, had become the most shining scenic banks of hand.

Some people say, “the classic is eternal.” This sentence in jewelry design, is the most timeless motto. Pierced enduring design is the new people of eternal love. A beautiful diamond, with a simple ring, or four claws or ring setting six feet, so brilliant diamond perfect release, this generation passed down for the witness of love, in addition to beautiful, the inside contains rich meaning let it be on the hot list eternal “household.”

Today, the single diamond has become the most extravagant show. Not a little bit of decoration and modification, only those with the most top diamonds woman, dare to challenge a single diamond ring style Oh!

Cartier Company Is Taking A Stand

While I know that everyone in the world is following some type of trend and I know that right now – the trend in jewelry is coral Cartier Love Jewelry , but Cartier Co is actually trying to change that. Recently, they redid their window display and have made it under the sea, in order to promote the fact that coral is actually a living and breathing thing.

Cartier JUSTE UN CLOU Bracelet In 18k Pink Gold

While it might seem like Cartier Co is just trying to push their pieces of Replica Cartier Love Bracelet jewelry like this, they are actually trying to make a statement. Coral is not something that belongs in our Cartier Juste Un Clou Bracelet Replica jewelry or on our wrists, it is something that needs to certainly be taken care of.

That is why the Too Precious to Wear collection was designed and this is actually just one piece out of it.

Tips For How to Dress for the Occasion

It’s party and event season, so you might be reeling from all the RSVPs and invites. The first thing that always crosses our minds: what will I wear? Whether your gathering with friends, family or coworkers, deciding what’s appropriate for the occasion is a daunting task. To help ease the holiday stress, we put together a list of four common holiday events with accessory tips.

Holiday jewelry trends


1. Office Holiday Party

If you are attending an office holiday party, sometimes it can be difficult to find a middle ground between business professional and formalwear. We suggest small and simple pieces for understated accessories. Adding a dress watch and sample Van Cleef & Arpels clover earrings can take your office attire closer to formal than business. If you are unsure of the dress code for your work event, adding a diamond pendant and interesting ring can elevate your look without overstepping.

2. Family Gathering

At first, a party with your family doesn’t seem worth of wardrobe questioning. However, then you realize that you’ll want to look your best for all of your relatives or even your in-laws. You’ll want to wear something beautiful and in the holiday spirit without going overboard. We suggest a holiday-colored statement Amulette de Cartier necklace with simple accessories, like a dress watch and perhaps a holiday charm bracelet.

3. A Party with Friends

If you’ve never challenged your sartorial prowess at an ugly Christmas sweater party, then now is your chance. If you are dressing for an evening in with your friends, then you have the opportunity to have fun with your accessories while also remaining casual. We suggest a stack of Cartier Love bracelets knockoffs to compliment the noisy sweater and a quirky, holiday Chanel brooch to take it over the top. Finally, calm down the look with a small pair of Van Cleef & Arpels stud earrings.

4. A Formal New Year’s Eve

New Year’s Eve is one of the few times a year wear dressing extravagantly is not only acceptable, but encouraged. If you are attending a formal party, then you will definitely need to have at least one over-the-top statement piece. A diamond-encrusted necklace, bracelet or ring would be perfect. Even better — a Panthere piece from Cartier replica jewelry or a Serpenti piece from Bulgari.

What to Wear: Holiday Jewelry

The holiday season is here and with the celebrations come events, parties and get-togethers with friends and family. It’s also the perfect time to have fun with your accessories. Festive or fearless, there are plenty of ways to complement your favorite holiday outfit. Check out our favorite holiday-minded pieces for some accessory inspiration and click on the image to see the item.

Holiday jewelry

1. Seasonal Spirit

It’s the only time of year that you can get away with snowflakes and Christmas trees — so don’t hold back! There are a lot of options when it comes to jewelry that is literally holiday inspired. Love the winter? Get an Hermes Clic H bracelet with festive snowflakes. Love the winter and diamonds? Get a Chopard Happy Sport watch with a snowflake dial.

If you are looking for a Christmastime trinket, then there’s the Van Cleef & Arpels Clover necklace that would look perfect under the tree. Finally, if your interpretation of holiday-inspired jewelry is less literal, we think the diamonds on these Ippolita earrings look like snow-covered branches.

2.  Understated Elegance

If you love all things luxury with a sophisticated and understated elegance, then perhaps you don’t need anything other than a classic, refined staple piece. There are three things every woman needs in her jewelry collection: a bracelet, something pearl and diamond studs.

The Cartier Love bracelet is stunning without imposing. Bonus: it tells the time while looking like a fine jewelry piece. If you are looking for a more traditional timepiece, then look no farther than the Cartier Ballon Bleu. This is a watch for those who love excellence, but not flashiness. For jewelry, opt for a pair of classic Van Cleef & Arpels Alhambra earrings — pearls or diamond studs.