First, the gold will be hot
Our essential attribute of the jewelry industry, gold jewelry because of its scarcity, the investment can be realized, they can bring a lot of people to force cells, sense of design, fashion, just icing on the cake. Unless there are other gold deposits were found (as high probability and meet aliens), in today’s jewelry, the gold is the real uncrowned king, who, as he remained stable as cash as quickly as he can, as he Like it assumed responsibility for world currencies.
This year on April 19 the world’s first yuan-denominated replica Van Cleef and Arpels jewelry gold reference price “Shanghai gold” centralized pricing contracts officially listed for trading, and ICBC Standard Bank and Commercial Bank of China under the command announced in July to acquire Barclays bank vault, said this Bank for Europe’s largest treasury, can store gold 2000 t …… Therefore, the next 10 years, the biggest opportunity the jewelry industry is gold, he would be the best idea of the jewelry industry profit, the Chinese renminbi internationalization to the force of arms, is the world currency hegemonic dispute biggest cards.
Second, the end of the 80% corporate reshuffle demise
China’s jewelry industry may go through three stages: the first is to be monopolized by a few brands and local businesses, services and products are relatively monotonous counter legacy consumption stage; the second is the category many online and offline interaction, fake Van Cleef Arpels jewelry competition with price wars customer pull, grab the market, making the brand a stage; the third stage and final stage, a return to the simple reason, boutique and feelings coexisting phases. China’s jewelry market is currently in the second phase of the transition period from the first stage, many companies will fall in the second stage, especially with jewelery consumption shift to new middle class consumption patterns to connected mobile terminal transfer, consumer focus will be more obvious, that the future of several companies a few products could occupy 80% market share on the type of product, while other companies have combined many products accounted for only 20% of the market share.
Future gold jewelry market, as has been the development of the home appliance market, like from a variety of brands such as river carp, as well as patterns, extremely versatile all kinds of gimmicks, return to the true simplicity and rationality, to the quality and feelings. Coupled with the Chinese jewelry industry production serious excess capacity and proven enterprise use of capital channel suppression, therefore, Van Cleef Arpels jewelry replicas in accordance with, and the development of other sectors of the domestic foreign markets, the final 80% of the existing jewelry brand will disappear within five years.
Third, the multi-dimensional pattern of brand monopoly
10 years after jewelry brands on the market will be left with what brand? The entire jewelry industry jewelry market structure will not be like home appliances, mobile phones and other industries, 5-10 mainstream brands accounted for more than 80% of the market, because the jewelry industry has characteristics different from other industries. Other industry’s most important quality is to use the value, knockoff Van Cleef and Arpels jewelry and the most important attribute of the jewelry industry is light luxury realizable property, financial property that is in some sense, gold and silver is very direct, the other diamonds, multicolored indirectly more. Jewelry industry and the financial system, is the presence of more than one dimension. So, in the future, China’s jewelry market structure it? 10 years after the division of the jewelry industry brand will be multi-dimensional.
10 years after the jewelry brand Chow Tai Fook is difficult to have, like gold, diamond, multicolored have done brand positioning will be more refined. Simply speaking, the jewelry market in the future will have multiple dimensions, each dimension will have a mature brand or alliance, these dimensions are now more than just the dimensions of our eyes, such as geography, category dimension, including jewelry financial, O2O field, intelligent the field of jewelry, custom private areas, cross-border alliances, jewelry media sector, electronic business platform jewelry, jewelry credit system, jewelry testing, non-profit industry field, the field of independent designers and design teams, supply chain …… each dimension or across several imitation Van Cleef Arpels jewelry dimensions appear mature monopoly or brand alliance, and now the number of brands may pattern after other monopoly industries is the same, 10 less mainstream brands accounted for more than 80% of the dimension of the market, but would like to appear as Chow Tai Fook such a comprehensive brand, it should be very difficult.